Supermarkets and Spaza shops co-exist with Spaza shops increasingly upping their game technologically and becoming increasingly competitive with 29% growth.The respondents were evenly spread across all provinces Food delivery services are on the rise, currently at 29% Social media plays an increasing role in purchase decisions Facebook 59% WhatsApp 10% Instagram 7%.E-commerce purchases have grown from 29% two years ago to 70% in 2022.75% prefer to buy local with many products growing their global presence such as Bathu footwear Tsepho jeans and Tsonga sportswear.
The aggregate township market represents hundreds of billions of rands in spending power 820 000 stokfels with 11.4 million members control R5 billion in savings.Half of SA’s population live in townships.The SA Township CX report gives some fascinating insights: Increasingly market researchers are trying to understand the changes in living circumstances, purchasing power, brand awareness, the use of technology etc.
There are an estimated 532 Townships in South Africa.
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